[Heinz - The Red Tent]
Festivals are getting bigger every year, but many festivals often offer bland, low-quality meals. That’s why Heinz is stepping in with its signature Red Tents at major festivals. We’ll upgrade people’s breakfasts with Heinz’s Hot Ketchup series and additional fresh ingredients. Plus, we’ll serve ketchup-infused cocktails perfectly paired with the music vibes. It’s time to transform their morning routine!
Problem
"Despite their growing scale, many festivals still serve uninspired, low-quality food.
The Red Tent
"That’s why we’ll be setting up Heinz’s signature Red Tents at major one-day festivals, offering a fresh twist on breakfast with the Hot Ketchup series and fresh ingredients."
With Hot Ketchup
"Using Heinz’s Hot Ketchup series, we introduced fresh breakfast options and cocktails perfectly paired with the music."
Mood of the music
"We introduced Hot Ketchup series cocktails that harmonize with the mood of the music."
Fire & Ice Bloody May
Smoky Chiptle Mule
Habanero Heatwave Margarita
