[Starbucks - Starbucks NOW]
People order micro-customized drinks at Starbucks. Like Grande Flat White Latte with whipped cream and skim milk. But their Today's Menu needs to reflect the orders people are ordering. So, to help people order customized drinks and encourage them to share their drinks socially, we're creating a new platform called 'Now.' A completely new interactive menu board based on real-time data that shows what people are ordering now.
Problem
The current “Today’s Menu” does not reflect the micro-customized drinks that customers are actually ordering.
Carla's Grapefruite Honey Black Tea
Kylie's Tall Whtie Mocha
NOW
Let's create a new menu platform called 'Now' that showcases the customized drinks people are actually ordering in real time, based on live order data.
OOH
The 'Now' is a dynamic digital menu board-style advertisement powered by real-time beverage order data.
