[Heinz - Heinzack the Morning]
In 2013, McDonald’s ended its 40-year partnership with Heinz, all because Heinz hired the former Burger King CEO as a new boss. McDonald’s made its ketchup, but sales fell, and customers left. Now, Heinz is spicing things up with a bold move to promote the series of hot ketchup by parking a food truck near McDonald’s drive-thrus and upgrading breakfasts with free ketchup and other ingredients.
Heinzack Food Truck
"Heinz is setting up a food truck near McDonald’s drive-thrus to offer an upgraded breakfast experience by adding its signature ketchup to McMorning orders."
packaging
"Positive customer reviews of Heinz ketchup will be featured on the McMorning packaging.
